Voltarol and GAY TIMES are continuing their multi-year partnership, focused on increasing queer visibility in sport and platforming the stories of inspiring individuals who are making sport more inclusive, one obstacle at a time. 

This year it has been announced that Voltarol will be the Official Pain Relief Partner of the TCS London Marathon 2024. GAY TIMES will be helping bring to life their activation on Rainbow Row – the iconic 21-mile mark within the marathon route which transforms into a stretch of colour and pride. 

As part of the official partnership between Voltarol and TCS London Marathon, Channel 4 and GAY TIMES will be unravelling the stories of two marathon participants, exploring the power of movement and what running means to the individuals themselves. Not only does the “More Than Running” campaign champion physical and mental strength, but also highlights the importance of community. 

Prior to the marathon activity kicking off in April, Voltarol are encouraging people of all ages and abilities to lace up their trainers, move, and feel their best by launching the Voltarol “More Than Running” Strava challenge. You have the opportunity to join this community! 

You don’t have to wait for your name to get pulled out of the ballot in order to feel the unrivalled buzz of completing 26.2 miles. If you have what it takes to complete 26.2 miles over the course of a month, are ready to thrive mentally, and are keen to join a collective of like-minded runners, then this new Strava challenge is one for you! 

Whether you choose to hike, run, walk or participate in a wheelchair – complete the distance of a marathon your way! All abilities and levels are welcome. 

And if that isn’t enough motivation to participate, there is an exclusive collection of prizes up for grabs too. Participants can WIN one of five Garmin Forerunner 265s, one of 80 x £20 Runners Need E-vouchers, or one of 130 x £10 Runners Need E-vouchers. 

The challenge will be published on 22 March, before going live on 29 March. The challenge will end on the 25 April. 

The power in the freedom of movement is undeniable, and Voltarol is committed to championing the continued joy of motion. Irrespective of whether you are a total novice or an elite competitor, there is one shared commonality – the mutual love of running and the shared camaraderie of a challenge. 

Are you ready to take on the challenge? Sign up for the new Voltarol X Strava challenge here!

You will receive a reward text and email notification with a link to enter the prize draw once you’ve completed the challenge in the Strava app. Individuals must be aged 16+ and entrants under 18 must obtain the consent of their parent or legal guardian to enter the promotion. Full Ts&Cs apply and can be found here: https://voltarolstravachallenge.co.uk/terms

Voltarol Joint & Back Pain Relief 2.32% Gel contains diclofenac diethylammonium. Always read the label.