Words by JJ Croucher
Design by Yosef Phelan 

I am at a busy pub on Exmouth Market. It is Friday night and everyone is either wearing a gilet and a clean white shirt or the glad rags of the Central Saint Martins ilk. I wonder why the faces that surround me are so gorgeous: the men present as Patrick Bateman types, sans the suits, sans the ties – they’re the modern kings of the tech class. The grubbier, boho creatives also have a shocking vitality. It looks like everyone’s just got back from a holiday. I worry that they all might have been looksmaxing without me.