Horny and Hung (Up): Meet the Madonna trade of Grindr
The pop diva has taken over the horny app. Who are the users putting her albums in their profiles? What else are they into? Are the Rebel Hearts shagging?
Design by Yosef Phelan
It is prophesied that when Christ returns “every eye will see him” (Revelations 1:7). Fittingly, over the past few weeks pop deity Madonna has taken over our Grindr grids, being the closest profile to us all whether you’re in Hollywood or Hampstead Heath.
The partnership is part of the rollout of her new record, a return to club beats on Confessions II and sees a Grindr-only cover variant that is so coveted, a friend told me his mum downloaded the horny app just to get herself a copy! The concept of your mum being inundated with hole pics and discovering what H&H means just to buy a Madonna album. Alongside her inaugural spot on the grid, there’s the option to add 21 of the queen of pop’s timeless records to your tags to find likeminded gays and fill the inevitable awkward chat after the initial questions of “into?”, “accom?” and “pics?” are out the way and you realise the only things you actually know about this man you’re about to meet is that he has a big cock and watersports kink.
