Words by JJ Croucher
Design by Yosef Phelan

You can scroll through reams and reams of the same content: an engorged 8-incher head-to-head against an appendage less than half its size; a solo post – legs akimbo, an endless shaft, the neck cut off at the shoulders, a flexed bicep, maybe; someone is kneeling, there's a coyness to their pose, their penis rests in their lap like a button mushroom. The captions are uniform too: the doms write things like “Are men created equal?" or “You'll never be a real man”. For the subs, it's usually the simple imperative – “Humiliate me.”

The forums are plentiful, but their goal is singular: for people who like to be made fun of for the size of their penises, there is no better town square than the internet; for those that like to humiliate others and relish in their own stature, willing participants are but a few clicks away.

I want to understand the world of ‘Small Penis Humiliation’, the rigidity of its roles and its relationship to masculinity and the body. I pen my own post asking for help. Before I can submit it, I need to choose a tag. I dither – it's not an “ass pic” and I'm not chaste – not “looking for a key holder”. I don't want to be humiliated either, nor would I label myself a “Cuck”.

I choose “Alpha Cock” and press 'post'...

...if I'm asking the questions, surely the power's in my hands.